Most businesses I talk to are spending money but not getting leads. Happens more than you think. I do Google ads management Toronto small companies can actually rely on. No bloated plans or 12-step pitches—just straight talk and smart tweaks. Sometimes your keywords are too broad. Sometimes your landing page is the problem. I dig in, figure it out, and adjust until you’re seeing real returns. I won’t talk in metrics that don’t matter. I care about calls, forms, sales. The stuff you actually notice.