The US allergen-free food market is on the verge of substantial expansion, driven by heightened consumer awareness and an increasing demand for healthy dietary options. According to the latest market research report by MarkNtel Advisors, the US allergen-free food sector is projected to grow at a compound annual growth rate (CAGR) of around 8% from 2023 to 2028. This growth reflects a shifting consumer preference towards food products that mitigate allergic reactions and promote overall well-being.
Scope of the U.S. Allergen Free Food Market Report
This comprehensive report provides an in-depth analysis of the US allergen-free food market, encompassing historical data from 2018 to 2021, a base year of 2022, and forecasts for 2023 to 2028. It examines market segmentation by product category—such as snacks, chocolates, butter, plant-based milk, flour mixes, and confectionary—as well as distribution channels, which include online and offline platforms. Additionally, regional analysis covers key areas like the North-East, Mid-West, West, and South, providing insights into local market dynamics and potential growth opportunities.
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Market Segmentation of the U.S. Allergen Free Food Market
By Product Category:
- Snacks (Granola Bars, Chips, Crackers, Cookies, etc.)
- Chocolate
- Butter
- Plant-Based Milk
- Flour Mixes
- Confectionary (e.g., Baking Mixes, Cookies, Cupcakes)
By Distribution Channel:
- Offline (Hypermarkets & Supermarkets, Departmental & Convenience Stores, Other Retail Stores)
- Online
- Above all, Offline Distribution Channel plays a vital role in the US, as consumers prefer to buy groceries offline. Individuals believe that shopping offline provides them an opportunity to physically inspect the product & get proper product satisfaction. Therefore, purchasing Allergen Free Foods, which is a new product for consumers, and buying it offline is more in trend than online. Hence, positively impacting the sales from hypermarkets & supermarkets, and retail stores.
By Region:
- North-East
- Mid-West
- West
- South
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Key Drivers
The key driver of the US allergen-free food market is the increasing consumer awareness surrounding food allergies and intolerances. With approximately 85 million Americans affected by life-threatening food allergies, there has been a notable shift towards alternatives that emphasize safety and health benefits. The rising trend is further fueled by advocacy initiatives from organizations like Food Allergy & Anaphylaxis Connect Team (FAACT) and Kids with Food Allergy (KFA), which have mobilized campaigns to educate consumers on the importance of allergen-free options. As consumers increasingly recognize the health benefits associated with allergen-free foods—such as improved digestive health and weight management—they are more inclined to incorporate these products into their diets.
Moreover, the heightened interest in immune health, especially among millennials—who are becoming more health-conscious due to rising diabetes statistics—is driving demand for allergen-free products. The report highlights this pivotal factor as a primary impetus for robust market growth over the forecast period.
Competitive Landscape of the U.S. Allergen Free Food Market
The US allergen-free food market is characterized by the presence of numerous industry players striving to capitalize on the growing demand for allergen-free products. Key companies that have been profiled in this report include:
- Nepra Foods
- Komo Plant-Based Comfort Foods
- Nestlé SA
- Danone
- Enjoy Life
- Made Good
- Superseedz
- Free2B Foods LLC
- SunButter LLC
- Allergen-Free Bakers, LLC
These companies are not only enhancing their product offerings but also engaging in strategic partnerships and innovation to meet consumer demands effectively. The competitive landscape remains dynamic as these players continuously work to ensure inclusivity and safety in their product lines, catering to a diverse demographic of consumers.
Frequently Asked Questions on the U.S. Allergen Free Food Market
- What is the projected CAGR of the US allergen-free food market from 2023 to 2028?
- What factors are driving the growth of allergen-free food products in the US?
- Which product category is seeing the highest demand in the US allergen-free food market?
- How are online distribution channels impacting the sales of allergen-free foods in the US?
- What initiatives are organizations undertaking to improve awareness of allergen-free foods in the US?
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